On-page SEO involves improving the content on a page, including titles, meta-tags, and anchor text. This helps search engines identify the relevance of your website and gives you a competitive edge. Having a good on-page optimization strategy is crucial to your website’s success.
On-page optimization also includes building links. These are supposed to point readers to useful sources of information. They also help search engine bots to navigate your website. It’s best to have at least three internal links that contain relevant anchor text.
The speed of a web page is important to a user’s experience. Google will rank faster pages higher. If a page takes longer than three seconds to load, 50% of users will leave the page.
One example of an on-page SEO factor is having a sitemap. Sitemaps allow crawlers to easily navigate your domain and improve your rankings.
Another important on-page optimization factor is using a focus keyword. A focus keyword is a phrase or keyword that’s often used in anchor texts, headlines, and body text. You should also consider using a title tag that uses the focus keyword.
You should also use structured data to help Google understand the content on your page. This includes using HTML headers to tell search engines the headlines within your webpage.
Finally, it’s important to check for duplicate content. This could make your site visitors confused or prevent them from taking action. To find duplicate content on your pages, you can use a tool or perform a manual audit.