Search engine optimization (SEO) is a practice designed to improve a website’s ranking in organic search results. It also targets unpaid traffic. A good SEO strategy includes a mix of on-page, off-page and technical best practices.
The most important function of SEO is to increase the number of visitors to your website. This can be achieved by optimizing your page for specific keywords. Keywords are a great way to identify which topics your audience is searching for.
Other tactics to improve your rank include optimizing your content for a particular keyword or keyword combination. Creating backlinks is also a good idea.
While it may seem like a daunting task, you can learn to do it yourself. There are a variety of free resources available to assist you in this endeavor.
Search engines use algorithms to determine which results are the most relevant to a particular query. These algorithms take into account hundreds of factors to determine the most relevant result.
The most important component of an SEO strategy is knowing your audience. For example, if you run an eCommerce website that sells tennis shoes, you’ll want to optimize your page for both informational and product keywords. If you can, try to optimize your page for both long-tail and short-tail keywords.
You should also look at technical SEO measures such as indexing your site. Technical SEO ensures that your website’s pages are crawlable.
SEO is a long-term process. You’ll need to invest time and effort to see positive results. But, if you build a solid foundation, your website will benefit from increased visibility and conversions.
